Job Description
Associate Strategic Planner
Job Summary
As an Associate Strategic Planner at shark&minnow, you will play an integral role in shaping the strategic foundation behind our clients’ brands and marketing initiatives. Working at the intersection of research, creativity, media, and digital systems, you will support the development of brand purpose, positioning, and communications strategies grounded in cultural insight, competitive context, and evolving customer needs.
Key Responsibilities
Strategic Planning
Leads creative ideation sessions with colleagues and brand summits with clients
Originates creative ideas and translate across marketing systems
Reveals insightful ways to improve creative
Develop purpose and principles for a brand based on a deep understanding of its assets, culture, and goals, changing competitive landscape, emerging customer needs, and cultural trends
Create new brands for non-profit or for-profit organizations
Create architecture and principles for how to apply a brand across an organization and its lines of business
Partner with designers to create the verbal, visual and experience expression of a brand
Explore how a brand strategy and design plays out in interfaces and product/service/experience innovations
Develop creative briefs and channel/touchpoint plans
Develop customer journey maps, media ecosystems, value maps and other research tools to guide creative inspiration and development
Understanding of key strategic concepts & frameworks (i.e. Brand Principles, Communications Planning)
Writes decks with exceptional narrative
Embraces the user experience mindset and articulates a human-centered design approach to marketing
Recognizes the difference between “good” and “great” and can work through team dynamics, clients, and timelines to defend great work
Media Planning
Conducts research to reveal media consumption and engagement habits to enlighten the media plan
Develops media plans
Leads coordination with media partners
Digital Acumen & Marketing Systems
Collaborates with the Department of Client Services that will publish, maintain, and monitor branded digital marketing system
Manages the development, measurement, and optimization of digital marketing solutions for Clients on an on-going basis
Partners with creative teams to ensure that content is relevant for the brand and audiences
Manages the creation of image, article, and video-based content through a process with multiple approval layers
Contributes to strategic presentations on new technology or industry updates for internal teams and external partners
Analytics
Analyzes data and reveal actionable insights
Establishes content KPIs/goals and management the creation of Actionable Insights report
Applies proven creative thinking applied to data, systems, and processes
Consulting & Client Management
Supports the client lead for a project engagement
Presents to clients with authority
Embodies the confidence to work directly with clients and manage the procurement of client approvals, feedback, information, and details
Collaborates with client and internal teams to ensure all deliverables are high quality and shared on time
Embodies an entrepreneurial mindset
Qualifications
Minimum Requirements:
Bachelor’s degree in marketing, advertising, communications, or a related field.
2–5 years of relevant marketing, advertising, or account management experience (internships count!).
Preferred Skills & Experience:
Understanding of Adobe Creative Suite.
Familiarity with content management systems (e.g., WordPress).
Knowledge of email marketing platforms.
Proficiency in social media platforms, tools, and strategies.
Awareness of digital marketing trends and foundational concepts.
Strong organizational and time management skills, with the ability to multitask in a fast-paced environment.
Excellent written and verbal communication skills.
Detail-oriented with a proactive, problem-solving mindset.
Ability to collaborate effectively with cross-functional teams.
Proficiency in Microsoft Office (Word, Excel, PowerPoint) and project management tools (e.g., Asana, Teamwork, Trello, Basecamp) is a plus.
Familiarity with digital marketing, media planning, and analytics tools.
Ability to work independently while maintaining high-quality work outcomes.
Strong discretion and sound judgment.
Ability to travel occasionally.
Change the tide with shark&minnow
shark&minnow is an independent and women-owned, multi-disciplinary strategy and design consultancy specializing in branding, marketing, advertising, public relations, and audio and video production. We believe in fostering a collaborative and creative work environment where our team members can thrive. Here’s what we offer:
Workplace & Culture
Inspiring Workplace: A dynamic, team-oriented culture that encourages creativity and innovation.
Professional Growth: Opportunities for career development, mentorship, and continuous learning.
Exciting Projects: Work with high-profile brands and contribute to diverse, impactful marketing initiatives.
Competitive Compensation: A strong salary and benefits package designed to support your well-being.
Flexible Work Options: Hybrid and remote work flexibility to promote work-life balance.
Comprehensive Benefits Package
Personal Time-off & Flexible Work Schedule
Holidays
Winter break
Vacation days
Religious holidays
Sick days
Work from home days
Health & Wellness
Medical Insurance (100% covered by shark&minnow)
Dental Insurance
Vision Insurance
Financial & Retirement Benefits
401(k) Investment & Profit-Sharing Program: Traditional and Roth IRA contributions
Performance-Based Bonuses
Income Protection & Disability Benefits
Life Insurance
Long-Term Disability Insurance
Short-Term Disability Insurance
shark&minnow is an independent and women-owned, multi-disciplinary strategy and design consultancy specializing in branding, marketing, advertising, public relations, and audio and video production.
shark&minnow is an independent and women-owned, multi-disciplinary strategy and design consultancy specializing in branding, marketing, advertising, public relations, and audio and video production.
...Laboratory Administrator to oversee the daily operations of our research and clinical laboratories. This pivotal role involves managing... ...blend of scenic beauty and thriving opportunities. With a rich history, renowned art galleries like the Clayton Center for the Arts, and...
...Medicine Physician to support an upcoming Department of Defense contract at Carl R. Darnall Army Medical Center (CRDAMC) in Fort Hood,... ...to provide high-quality care to active-duty service members, military retirees, and their families while practicing in a collaborative...
...Opportunity for advancementTraining & developmentCertified Personal TrainerChange Lives. Build Your Career. Skip the Gym Drama.... ...clients who actually want to work with you? At GYMGUYZ, we bring fitness directly to homes, offices, and organizations. No rent, no sales...
...responsibility to ensure that the greatness of the Raiders is in its future. The Las Vegas Raiders are seeking a highly organized Creative Project Manager to support the Creative Services team in managing creative requests, maintaining workflow efficiency, and ensuring...
...Night Cleaner Four Seasons Resort Hualalai is looking for a Night Cleaner who shares a passion for excellence and who infuses enthusiasm... ...authorization required. What You'll Do Performs heavy cleaning to keep public areas and employee areas neat and clean. Deep...